It is important to monitor visitor traffic on a regular basis to help assess the effectiveness of online marketing and fine-tune promotional efforts. There are four key elements to measure in website activity :

• The volume of activity (page views, visits, visitors)
• The source of activity (search engines, website referrals)
• The nature of activity (entry pages, exit pages, time online)
• The results of that activity (most requested pages, signups, orders)

There are a large variety of website statistics packages which can do this job well, ranging from free services (page counters) to very expensive log analysis software.

But Google Analytics has become the standard with a comprehensive package which is user-friendly and best of all, completely free. It’s now used by hundreds of thousands of businesses around the world to track their website activity.

Web Sense offers web analytics services which include reviewing existing Google Analytics data, setting up Google Analytics, building custom reports for Analytics, monitoring Analytics, and analysing and reporting on Google Analytics data so that marketing decisions can be made which improve your website performance.