website analytics

Web Analytics

It is important to monitor visitor traffic on a regular basis to help assess the effectiveness of online marketing and fine-tune promotional efforts. There are four key elements to measure in website activity :

  • The volume of activity (page views, visits, visitors)
  • The source of activity (search engines, website referrals)
  • The nature of activity (entry pages, exit pages, time online)
  • The results of that activity (most requested pages, signups, orders)

    • There are a large variety of website statistics packages which can do this job well, ranging from free services (page counters) to very expensive log analysis software.

    One of the most user-friendly packages is Webtrends - an industry standard web analytics service, used by thousands of businesses in the UK and worldwide.

    Have a look at a sample Web Trends report to get an idea what information can be extracted from your log files.