Links are the very foundation of the Web, and have long been a source of online traffic. Link building and development are key to connecting your potentilal audience with your website. Originally link development was focused only on gaining direct traffic and achieved mainly by swapping links – link exchange or reciprocal links was the biggest game in town.

Fast forward to 2004 and the dramatic changes implemented by Google (by this time the primary source of search traffic). Google changed its ranking algorithm to place a far greater emphasis on inbound links (the number and nature of links from other sites pointing to your site). As Google points out itself :

“Google’s search results are generated by computer programs that rank web pages in large part by examining the number and relative popularity of the sites that link to them.”

Link development now has a dual purpose – (a) to connect directly with potential visitors from other websites, and (b) to boost your search engine rankings.

As a result, inbound link development is now the biggest game in town in the SEO industry and Internet marketing as a whole. Web Sense is at the forefront of link development and our online marketing plans feature some of the most advanced link building techniques around.