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Link-building queries

Posted in: link building December 10, 2019

Monster list of search engine queries for a link building campaign

 

Table of Contents

  1. Identify Websites where you can Find Industry Resources
  2. Find Sites where you can List your Website
  3. Find Non-profit Organizations which accept Donations
  4. Find Websites to Promote your Tools, Badges, Widgets & Infographics for Link Building
  5. Find Blogs which Review Products
  6. Find Websites which Review Products
  7. Find Industry Specific Q & A
  8. Find Blogs which accept Sponsored/Paid Reviews
  9. Find Industry Specific Social Profiles
  10. Find Industry Specific Events
  11. Find Google Public User Profiles
  12. Find Chamber of Commerce Site
  13. Find Institutions which provide Primary and Secondary Education
  14. Find Institutions which provide Higher Education
  15. Find Library Sites
  16. Find Research Council Sites
  17. Find Government Institutions
  18. Google Search Operators
  19. Google Advanced Search
  20. Google Search Operators which work with Google Image Search
  21. Google Search Operators which work with Google Blog Search
  22. Bing Search Operators
  23. Find Websites which provide Guest Post Opportunities
  24. Find Link Reclamation Opportunities
  25. Find Blogs Relevant to your Industry
  26. Find Interview Opportunities

Here is the most exhaustive list of beginners and advanced search engine queries which can help you greatly in finding potential linking partners.

You can also use CTRL F + ‘Search Term’ to find what you are looking for.

 

 Identify Websites where you can Find Industry Resources

Keyword + “top 10 resources”/”top resources”

Keyword + “top 10 sites/”top sites”

Keyword + “top 10 websites”/”top websites”

Keyword + “top 10 articles”/ “top articles”

Keyword + “top 10 tools”/”top tools”

Keyword + “top 10 web resources”/”top web resources”

Keyword + “top 10 internet resources”/”top internet resources”

Keyword + “top 10 online resources”/”top online resources”

Keyword + “recommended resources”/”suggested resources”

Keyword + “useful resources”/”interesting resources”

Keyword + “favorite resources”

Keyword + “recommended sites”/”suggested sites”

Keyword + “useful sites”/”interesting sites”

Keyword + “favorite sites”

Keyword + “recommended websites”/”suggested websites”

Keyword + “useful websites”/”interesting websites”

Keyword + “favorite websites”

Keyword + “recommended articles”/”suggested articles”

Keyword + “useful articles”/”interesting articles”

Keyword + “favorite articles”

Keyword + “recommended tools”/”suggested tools”

Keyword + “useful tools”/”interesting tools”

Keyword + “favorite tools”

Keyword + “recommended links”/”suggested links”

Keyword + “useful links”/”interesting links”

Keyword + “favorite links”

Keyword + “intitle:resources”

Keyword + “round up”

Keyword + intitle:”round up”

Keyword + “round up” + intitle:weekly/daily/monthly

Keyword + intitle:list

Keyword + “guide”

“list of + Keyword + sites”

Keyword + “news”/”industry news”

Keyword + “magazine”/”industry magazine”

Keyword + “journal”/”industry journal”

Keyword + “whitepapers”

Keyword + “videos”

Keyword + “podcasts”

Keyword + “research”

Keyword + site:.edu

Keyword + site:.info

Keyword + filetype:doc/docx/xls/ppt/pdf

inanchor:keyword

allinanchor:keyword

Keyword +  inurl:links/resources

==============================

Find Sites where you can List your Website

Keyword + “add a site”/”submit site”/”suggest site”/”post site”/”recommend site”

Keyword + “add URL”/”submit URL”/”suggest URL”/”post URL”/”recommend URL”

Keyword + “add listing”/”submit listing”/”suggest listing”/”post listing”/”recommend listing”

Keyword + add/submit/suggest/post/list/recommend article

Keyword + add/submit/suggest/post/list/recommend video

Keyword + add/submit/suggest/post/list/recommend podcast

Keyword + add/submit/suggest/post/list/recommend whitepaper

Keyword + add/submit/suggest/post/list/recommend webinars

Keyword + add/submit/suggest/post/list/recommend event

Keyword + add/submit/suggest/post/list  job

Keyword + add/submit/suggest/post/list contest

Keyword + add/submit/post/list coupons

Keyword + intitle:add/submit/suggest/post/list/recommend article

Keyword + intitle:add/submit/suggest/post/list/recommend video

Keyword + intitle:add/submit/suggest/post/list/recommend podcast

Keyword + intitle:add/submit/suggest/post/list/recommend whitepaper

Keyword + intitle:add/submit/suggest/post/list/recommend webinars

Keyword + intitle:add/submit/suggest/post/list/recommend event

Keyword + intitle:add/submit/suggest/post/list job

Keyword + intitle:add/submit/suggest/post/list contest

Keyword + intitle:add/submit/post/list coupons

Keyword +”add your business”/”list your business”

Keyword + directory

Keyword + directory + add/submit/suggest/post

Keyword + intitle:”directory”

Keyword+ inurl:”directory”

Keyword + Listings

IndustryKeyword + “sign up”/join/register/”create an account”

keyword + coupons + intitle:list

keyword + coupons + intitle:submit/add

keyword + deals + intitle:submit/add

“deals for” + “keyword *” + intitle:submit/add

“coupons for” + “Keyword *” + intitle:submit/add

keyword + sweeps* +  intitle:submit

keyword + giveaways  + intitle:submit

========================================

Find Non-profit Organizations which accept Donations

In US (www.google.com)

Keyword + site:.org

In UK (www.google.co.uk)

Keyword + site:.org

Keyword + site:.org.uk

In India (www.google.co.in)

Keyword + site:.org

Keyword + site:.org.in

In Canada (www.google.ca)

Keyword + site:.org

In Australia (www.google.com.au)

Keyword + site:.org

Keyword + site:.org.au

Note: Use following keywords to find non-profit organizations:

  1. “donate for”
  2.  “donate to”
  3. “donate online”
  4. “donate now”
  5. “make donation”
  6. “make charity”
  7. “charity online”
  8.  “money for donation”
  9. “goods for donation”
  10. “services for donation”
  11. “partner”
  12. “support”
  13. “contribute”
  14. “sponsor”
  15. “sponsorship”

====================================

Find Websites to Promote your Tools, Badges, Widgets & Infographics for Link Building

industryName + intitle:tools

industryName + intitle:badges

industryName + intitle:widgets

industryName + intitle:infographics

industryName + inurl:tools

industryName + inurl:badges

industryName + inurl:widgets

industryName + inurl:infographics

industryName + top/recommended/useful/favorite/amazing/awesome tools

industryName + top/recommended/useful/favorite/amazing/awesome badges

industryName + top/recommended/useful/favorite/amazing/awesome widgets

industryName + top/recommended/useful/favorite/amazing/awesome infographics

============================

Find Blogs which Review Products

ProductName + review + site:wordpress.com

ProductName + ratings + site:wordpress.com

ProductName + comparison + site:wordpress.com

ProductName + price comparison + site:wordpress.com

ProductName + compare + intext:”powered by wordpress”

ProductName + review + site:blogspot.com

ProductName + ratings + site:blogspot.com

ProductName + comparison + site:blogspot.com

ProductName + price comparison + site:blogspot.com

ProductName + review + site:typepad.com

ProductName + ratings + site:typepad.com

ProductName + comparison + site:typepad.com

ProductName + price comparison + site:typepad.com

ProductName + recommended intext:”powered by typepad”

ProductName + review + site:livejournal.com

ProductName + ratings + site:livejournal.com

ProductName + comparison + site:livejournal.com

ProductName + price comparison + site:livejournal.com

==========================================

Find Websites which Review Products

ProductName + intitle:review

ProductName + intitle:ratings

ProductName + intitle:comparison

ProductName + intitle:price comparison

ProductName + intitle:compare

ProductName + intitle:recommended

========================================

Find Industry Specific Q & A

industryName + site:quora.com

industryName + site:askville.amazon.com

industryName + site:linkedin.com/answers

industryName + site:wiki.answers.com

industryName + site:answers.yahoo.com

Other Q & A queries

[Gaming] + site:gaming.stackexchange.com

[Programmers] + site:programmers.stackexchange.com

[Mathematics] + site:math.stackexchange.com

[Apple] + site:apple.stackexchange.com

[WordPress] + site:wordpress.stackexchange.com

[Android Enthusiasts] + site:android.stackexchange.com

[Web Applications] + site:webapps.stackexchange.com

[Game Development] + site:gamedev.stackexchange.com

[OnStartups] + site:answers.onstartups.com

 

[Cooking] + site:cooking.stackexchange.com

[Webmasters] + site:webmasters.stackexchange.com

[Electrical Engineering] + site:electronics.stackexchange.com

[Photography] + site:photo.stackexchange.com

[User Experience] + site:ux.stackexchange.com

[Physics] + site:physics.stackexchange.com

[Home Improvement] + site:diy.stackexchange.com

[Personal Finance and Money] + site:money.stackexchange.com

[Skeptics] + site:skeptics.stackexchange.com

[Science Fiction and Fantasy] + site:scifi.stackexchange.com

[Role-playing Games] + site:rpg.stackexchange.com

[Stack Apps] + site:stackapps.com

[Bicycles] + site:bicycles.stackexchange.com

[Jewish Life and Learning] + site:judaism.stackexchange.com

[Graphic Design] + site:graphicdesign.stackexchange.com

[Fitness and Nutrition] + site:fitness.stackexchange.com

[Board and Card Games] + site:boardgames.stackexchange.com

[Homebrew] + site:homebrew.stackexchange.com

[Writers] + site:writers.stackexchange.com

[Project Management] + site:pm.stackexchange.com

[Musical Practice and Performance] + site:music.stackexchange.com

[Parenting] + site:parenting.stackexchange.com

[Travel] + site:travel.stackexchange.com

[Audio-Video Production] + site:avp.stackexchange.com

[Christianity] + site:christianity.stackexchange.com

[Motor Vehicle Maintenance and Repair] + site:mechanics.stackexchange.com

[Quantitative Finance] + site:quant.stackexchange.com

[Personal Productivity] + site:productivity.stackexchange.com

[Gardening and Landscaping] + site:gardening.stackexchange.com

[Cryptography] + site:crypto.stackexchange.com

[Philosophy] + site:philosophy.stackexchange.com

[Astronomy] + site:astronomy.stackexchange.com

[Literature] + site:literature.stackexchange.com

[Linguistics] + site:linguistics.stackexchange.com

[Movies and TV] + site:movies.stackexchange.com

[History] + site:history.stackexchange.com

[Economics] + site:economics.stackexchange.com

[Mathematica] + site:mathematica.stackexchange.com

[Firearms] + site:firearms.stackexchange.com

[Biology] + site:biology.stackexchange.com

[Healthcare IT] + site:healthcareit.stackexchange.com

[Poker] + site:poker.stackexchange.com

================================

Find Blogs which accept Sponsored/Paid Reviews

Keyword + intext:”this is a sponsored post”

Keyword + intext:”this was a sponsored post”

Keyword + intext:”this is a paid post”

Keyword + intext:”this was a paid post”

Keyword + intext:”this is a Sponsored review”

Keyword + intext:”this was a Sponsored review”

Keyword + intext:”this is a paid review”

Keyword + intext:”this was a paid review”

===============================

Find Industry Specific Social Profiles

industryName + site:facebook.com

industryName + site:twitter.com

industryName + site:linkedin.com

============================

Find Industry Specific Events

industryName + site:meetup.com

industryName + intitle:conference

industryName + intitle:seminar

industryName + intitle:expo

industryName + intitle:trade show

industryName + intitle:exhibition

=============================

Find Google Public User Profiles

You can search Google’s public user profiles with search query strings like this:

https://www.google.co.uk/search?q=your-search-query&tbs=prfl:e

Example: https://www.google.co.uk/search?q=himanshu+sharma&tbs=prfl:e or by appending &tbs=prfl:e onto any search URL.

=============================

Find Chamber of Commerce Site

In US (www.google.com)

<city-name> + Chamber of commerce site:.<state-code>.us

Chamber of commerce site:.<state-code>.us

<city-name> + Chamber of commerce site:.org

<city-name>+ Chamber of commerce site:.com

In UK (www.google.co.uk)

<city-name> + Chamber of Commerce site:.uk

<city-name> + Chamber of Commerce site:.com

In India (www.google.co.in)

<city-name> + Chamber of Commerce site:.in

<city-name> + Chamber of Commerce site:.com

In Canada (www.google.ca)

<city-name> + Chamber of Commerce site:.ca

<city-name> + Chamber of Commerce site:.com

In Australia (www.google.com.au)

<city-name> + Chamber of Commerce site:.au

<city-name> + Chamber of Commerce site:.com

=================================

Find Institutions which provide Primary and Secondary Education

In US (www.google.com)

<city-name> + Site:.k12.<state-code>.us

<city-name> + Site:.pvt.k12.<state-code>.us

<city-name> + site:.kid

In UK (www.google.co.uk)

Site:.<city-name>.sch.uk

In India (www.google.co.in)

<city-name> + School

In Canada (www.google.ca)

<city-name> + School

In Australia (www.google.com.au)

<city-name> + School + site:.<state-code>.au

<city-name> + School

In New Zeland (www.google.co.nz)

<city-name> + site:.school.nz

=======================================

Find Institutions which provide Higher Education

In US (www.google.com)

<city-name> + site:.cc.<state-code>.us

<city-name> + site:.tec.<state-code>.us

<city-name>  + College/university + site:.edu

In UK (www.google.co.uk)

<city-name> + site:.ac.uk

<city-name>  + College/university + site:.edu

In India (www.google.co.in)

<city-name> + site:.ac.in

<city-name>  + College/university + site:.edu

<city-name>  + College/university + site:.edu.in

<city-name> + site:.res.in

In Canada (www.google.ca)

<city-name>  + College/university + site:.edu

<city-name>  + College/university + site:.ca

<city-name>  + College/university + site:.com

In Australia (www.google.com.au)

<city-name>  + College/university + site:.edu

<city-name>  + College/university + site:.edu.<state-code>.au

In New Zeland (www.google.co.nz)

<city-name>  + College/university + site:.edu

<city-name>  + College/university + site:.ac.nz

=====================================

Find Library Sites

In US (www.google.com)

<city-name> + site:.lib.<state-code>.us

<city-name> + library + site:.<state-code>.us

<city-name> + library + site:.edu

In UK (www.google.co.uk)

<city-name> + library +site:.uk

<city-name> + library +site:.edu

In India (www.google.co.in)

<city-name> + library +site:.in

<city-name> + library +site:.edu

In Canada (www.google.ca)

<city-name> + library +site:.ca

<city-name> + library +site:.edu

In Australia (www.google.com.au)

<city-name> + library + site:.<state-code>.au

<city-name> + library + site:.edu

=====================================

Find Research Council Sites

In US (www.google.com)

Research Council + site:.<state-code>.us

Research Council + site:.com

In UK (www.google.co.uk)

Research Council + site:.uk

Research Council + site:.com

In India (www.google.co.in)

Research Council + site:.in

Research Council + site:.com

In Canada (www.google.ca)

Research Council + site:.ca

Research Council + site:.com

In Australia (www.google.com.au)

Research Council + site:.<state-code>.au

Research Council + site:.com

=====================================

Find Government Institutions

In US (www.google.com)

Keyword + site:.gov

In UK (www.google.co.uk)

Keyword + site:.gov.uk

In India (www.google.co.in)

Keyword + site:.gov.in

Keyword + site:.nic.in

In Canada (www.google.ca)

Keyword + site:.gov

In Australia (www.google.com.au)

Keyword + site:.gov.au

===============================

Google Search Operators

allinanchor:

This operator is used to return web documents in which the anchor text contains all the words following the colon. For example: allinanchor:car insurance

This search will return all the web documents in which the anchor text contains the words ‘car’ and ‘insurance’

Note: This operator can’t be easily combined with other Google Operators.

inanchor:

This operator is used to return web documents in which the anchor text contains the word following the colon. For example: inanchor:car

This search will return all the web documents in which the anchor text contains the words ‘car’.

allintext:

This operator is used to return web documents in which the body text (text on the web page) of a web document contains all the word following the colon. For example: allintext:car insurance

This search will return all the web documents in which the body text of a web document contains the words ‘car’ and ‘insurance’

intext:

This operator is used to return web documents in which the body text of a web document contains the word following the colon. For example: intext:car

This search will return all the web documents in which the body text of a web document contains the words ‘car’.

allintitle:

This operator is used to return web documents in which the title tag of a web document contains all the word following the colon. For example: allintitle:car insurance

This search will return all the web documents in which the title tag of a web document contains the words ‘car’ and ‘insurance’

intitle:

This operator is used to return web documents in which the title tag of a web document contains the word following the colon. For example: intitle:car

This search will return all the web documents in which the title tag of a web document contains the words ‘car’

allinurl:

This operator is used to return web documents in which the URL of a web document contains all the word following the colon. For example: allinurl:car insurance

This search will return all the web documents in which the URL of a web document contains the words ‘car’ and ‘insurance’.

inurl:

This operator is used to return web documents in which the URL of a web document contains the word following the colon. For example: inurl:car

This search will return all the web documents in which the URL of a web document contains the words ‘car’

filetype:

This operator is used to return web documents of a particular file type. For example: “SEO Checklist: filetype:pdf

This search will return all the web documents which contains the words ‘seo’ and ‘checklist’ and which are PDF documents. This operator is useful in finding valuable resources.

link:

This is a most common search operator of Google and is used to determine back links of a website. For e.g. link:seomoz.org

This search operator will return a sample of the web documents which link out to the website seomoz.org

related:

This search operator returns web documents which are similar to the webpage you specified following the colon. For example: related:seomoz.org

This search operator will return websites which are similar to seomoz.org website like search engine land, seobook etc. This operator can help a lot in finding link building opportunities.

site:

This search operator is used to search within a specific website. For example: “checklist” site:seomoz.org

This search result will return all the checklist type blog posts published on seomoz so far. The operator can also be used to find contact information or guest post opportunities within a website.

============

If you want to search within a specific folder of a website use

site:abc.com/folder

For example: site:seomoz.org/blog

=============

If you want to search within a specific sub-domain of a website use

site:subdomain.abc.com

For example:

site:books.google.com/

==================

site:games.*.com –  find websites whose sub domain is ‘games’ and the top level domain is ‘.com’

The search results for this query can be something like:

  1. games.softpedia.com/
  2. games.yahoo.com/
  3. games.ifeng.com/
  4. games.msn.com/

================

site:games.* –  find websites whose primary domain is ‘games’

The search results for this query can be something like:

  1. www.games.com/
  2. www.games.ca/
  3. www.games.it/
  4. games.de/

===============

site:ebay.* – Find all the top level domains of ebay website.

The search results for this query can be something like:

  1. www.ebay.ca/
  2. www.ebay.cn/
  3. www.ebay.ie/
  4. www.ebay.hu/
  5. www.ebay.no/

 

– (minus) operator

Using a minus sign immediately before a word tells Google not to return web documents which contain the word immediately after the minus operator. For e.g. Java -coffee -beans

Here you are telling Google not to return web documents which contain the word ‘coffee’ and ‘beans’

* (Wildcard operator)

Through this search operator you can create a placeholder in your search query and let the Google fill it. For e.g. the query: * management courses will return different types of management courses available.

 

Google Advanced Search

Google Advanced search let you apply following filters to modify your search results:

  1. Language
  2. Region
  3. Last updated date
  4. Where the search terms appear on the page
  5. Safe Search filter turned on or off
  6. Reading level
  7. Usage rights

 

Google Search Operators which work with Google Image Search

allintitle:, allinurl:, filetype:, inurl:, intitle:, site:

For more advanced search options use Google Advanced image search 

 

Google Search Operators which work with Google Blog Search

You can use following search operators with Google Blog Search:

inblogtitle:keyword – restricts search to blog titles

blogurl:keyword – restricts search to blog URLs

link:https://www.abc.com – find blogs linking to the given page

inpostauthor:”Author Name”  – find blog posts written by a specified author

 

Keyword Difficulty – how to size up your competition.

Posted in: keyword research February 15, 2018

keyword-difficulty1

Last Updated : February 2018

Keyword research is crucial to any SEO campaign but often produces a long list of potential phrases that you can target  on your website. In order to refine this list down to a manageable shortlist you must assess the value of each word or phrase. There are 3 elements to assess :

  1. Search Volume (do enough people search for this phrase?)
  2. Relevancy (is this phrase relevant to your business and website content?)
  3. Competition (how difficult will it be to rank for this phrase?)

Both search volume and relevancy are quite simple to measure but keyword competition or keyword difficulty is trickier to assess.

 

Poor methods

The most basic method is to do a Google search for each keyword and look at the number of pages returned. In most cases this number is in the millions and even for quite specific queries its often in hundreds of thousands.

swahili-manchester

 

That’s clearly too broad so what if we narrow that down by only looking at pages which have done some SEO work and are clearly targeting your keyword phrase ?  In Google Search you can use some advanced operators to return more specific results including :

  • intext:keyword (this returns only pages where keyword is present in the page text)
  • inurl:keyword (this returns only pages where keyword is present in the URL)
  • intitle:keyword (this returns only pages where keyword is present in the title tag)
  • inanchor:keyword (this returns only pages which have links from other sites using keyword in the anchor text)

In fact several keyword research tools were developed to include checking these metrics to assess the level of competition for a given keyword or phrase. This is a bit more useful than a simple Google count of pages returned because it highlights websites that are trying to SEO their sites/pages.

But its still going to give you thousands of results in many cases.

 

A Better Method

Here’s the issue : you’re not really competing with x million, or even x thousands of websites for any particular keyword. You’re competing with 10, just TEN. The ones on the 1st page of Google because that’s where you need to be if you want Google traffic. If you’re on page 2 you may as well be on page 102 – same difference – zero traffic.

top-95717_1280

So any analysis of how competitive the search space is should be looking at the current top 10 ranking sites only.

 

So how do you measure the difficulty of a keyword for ranking purposes ?

 

The answer lies in looking at a few known influential SEO metrics for each of the top 10 sites, and then comparing them against your own site.

 

Typical SEO metrics to look at include :

  • Moz PA (Page Authority)
  • Moz DA (Domain Authority)
  • Total External Links
  • ULDs (Unique Linking Domains)
  • Domain Age
  • PageRank (just kidding !)

 

Some of these metrics are explained in more detail below.

Page Authority – this is a metric used by Moz.com and is a measure of the strength of a web page based on the number and nature of inbound links pointing to it.

Domain Authority – this is another Moz metric and measures of the strength of a whole domain based on the number and nature of inbound links pointing to it. Some might say that Google doesn’t rank web sites, it ranks web pages. This is true but when you consider that the majority of a web page’s authority comes from its own site (internal links), you can see why domain authority is so important.

Total External Links – this is a count of the number of inbound links coming from other websites pointing to your page. Internal links (other pages from your own site) are not as influential as external links so the distinction is important.

Unique Linking Domains – the total number of different domains that link to your page. This metric is really more important than total number of links since that metric can be heavily skewed by site-wide links for example. ULDs consistently come near the top of the most influential Google ranking factors.

 

Now once you have all these metrics in front of you, you can simply compare them to your own website (or the site you want to rank for this particular keyword). How does your site stack up against them? There are a couple of approaches you can take.

  1. You could calculate an average score for each metric, for this particular keyword and SERP. Then compare your site’s scores against these averages.
  2. You can simply look for weak spots. It’s common to find a few high scoring sites in the SERPs for most keywords, but if you notice 1 or 2 with low scores (lower or similar to your own scores), then those are beatable.

 

Look out for SERP monsters !

shark-eating

 

SERP monsters – otherwise known as big brands and authority sites.

 

If the SERP (Search Engine Results page) for your chosen keyword phrase is dominated by monsters like Amazon, YouTube, Wikipedia etc, you might be better to move on and look for a different keyword.

 

Thankfully this doesn’t happen too often, and in most cases you can identify some weak spots. And where it does happen, you will always find lots of other related phrases to target.

 

Keyword Difficulty Tools

Assessing keyword competition in this way can be done manually but in many cases you will have too many phrases to make this feasible. The solution is to use an online tool which can crunch these numbers for you or build one for yourself if you have the technical resources. There are a few online tools available which have some kind of keyword competition assessment feature. The Moz Keyword Difficulty tool is probably the best known and does a good job. Anyone can trial it for 30 days for free to see what it does and how it works but you will need a pro account to use it regularly and gain access to its full features.

 

 

7 weeks to get your site mobile-ready for Google

Posted in: Mobile SEO March 2, 2015

Is-Your-Website-Mobile-FriendlyApril-21

Google has announced that it will be using mobile-friendly factors in its search results starting from April 21st this year (2015). This comes on the back of a recent decision by Google to label websites as mobile-friendly or not. According to Google, they will be “expanding their use of mobile-friendliness as a ranking signal“. They have stated that the change will significantly impact their search results and is set to affect mobile searches in all languages around the world.

This news should come as no great surprise as mobile search is set to outgrow desktop search very soon and Google wants to deliver the best search experience for its users. Faster and more responsive sites will be rewarded with better visibility in Google Search Results in comparison with sites which are less mobile-friendly.

Should all website owners and publishers be worried?

Well there’s no need to panic just yet. And here’s 3 reasons why.

  1. This only affects mobile search results at the moment. Desktop search results remain unaffected.
  2. This is only one ranking signal, one of over 200 that can influence Google rankings.
  3. It depends on your website content and your audience. Some sites have a much bigger mobile audience than others. For example, e-commerce sites serving local markets are much more likely to be affected since a lot of their visitors will be from mobile users.

But regardless of your own business, the move to mobile is unstoppable and its something that will affect you sooner rather than later.  So what next for your business? You need to check if your website is mobile-friendly, and if not, make some changes. As I write, you have 7 weeks to make some changes before the new algorithm change comes into effect.

 

Mobile-friendly website test

Is your website considered mobile-friendly? Google already has a quick online tool you can use to check this. Just plug in your website URL and view the report. If you get a pass, great. But if you don’t pass, Google will provide some detail in terms of errors and problems found. Even better, Google provides some guidance for you or your site developers for addressing any issues discovered. This covers every kind of website and CMS (WordPress, Joomla, Drupal, etc) so whatever your situation you should be able to make some changes that will improve your site’s performance on mobile..

 

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